I am thinking along the same lines as the previous posters, J.H.
It makes me think of "chasing rabbits" of material prosperity at the expense of everything else around us, and subsequently and finally ourselves. Reminds me of 'gaining the world, but losing the soul'.
I do wish I had not been partaking of breakfast when I watched the video. (It was toast and jam.

) Maybe you could give us a heads up about these sort of things in the future, dear?
InPeace,
InLove