July 13, 2009

Brits support Christian Aid’s vision to end poverty


by Sara Levy

Nearly three quarters of Brits want to see an end to poverty in their lifetime, according to research published this week.

The poll by Christian Aid found that 72% of UK adults hope for poverty to be defeated before they die.

However, only 3% believe that this hope is realistically achievable.

Over half (55%) of those surveyed said the credit crunch must not be used as an excuse for rich countries to cut back on the aid they give to developing countries, while 45% said the British government should be doing more to help.

One in five (21%) said increased priority should be given to fighting poverty because of the credit crunch.

The research was conducted to coincide with the launch of a new ad campaign by Christian Aid aimed at encouraging Britons to support their vision for an end to global poverty.

The “Poverty Over” campaign will start on billboards, followed by newspaper, magazine, and online adverts.

“That poverty still exists in the world today is morally scandalous,” said Christian Aid director Daleep Mukarji.

“It’s not that we don’t know how to treat or cure many diseases, enable the hungry to be fed, educate children or create jobs.

“It is simply that all too often we look the other way from what needs to be done.”

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