This is not entirely true. Love has a definition, my version of love might be different from your version of love, and your version of love might be different to your mothers version of love. Love is one rule for every man, it has to succeed and reach higher and go deeper than our personal perceptions of what we think love is. God is love. Meanings anything not in Gods personality, persona, identity and law is not love. Satan is the embodiment of hatred.
- the more we practice love, the closer we get to god but god denies no one