This is interesting, because when I was growing up my parents associated incense with demonic influences. To us, the only people who burned incense were members of brainwashing cults, drug addicts, and of course people under the influence of demons and rock'n roll music or perhaps voodoo. We knew very little of Hinduism and included it along with all of the other things, so things (such as incense) related to eastern thinking were shunned. I guess if we were Catholic we would have been fond of it. My family have dropped the superstitious extremes, however I still have never burned any incense and only once been to a home where it was present. To me it is a novelty that so many people here post while incense is present. I wonder if it is actually reflected in the posts? Seems exotic, and makes me smile.