Nick - do you agree with the statement "we should be the change we wish to see in the world"? If not you, who? If not now, when? There are many negative things/habits in life that are very difficult to "give up", but breaking these attachments in the long-term makes us more spiritual and more ethical human beings. What is the longest period of time you (or anyone else reading this thread) have ever gone without eating meat? In my experience, the personal part of giving up the pleasure/habit of eating meat is easier than the social part of giving up meat. After becoming a vegetarian, I craved a good hamburger or steak for about a year. However, even now 10 years later, some of my old friends and acquaintences treat me differently because I refuse to eat commercially-raised meat. And many new acquantences treat me differently because of what a do/don't eat. I think they somehow feel threatened by this; as food is such a large part of our social fabric and ceremony, and apparently social acceptance.