Of course, ultimately you are the one observing the bliss, but who in life is not seeking some fulfillment, some happiness through whatever means seems to make sense to them when it is presented? We are all trying to grow as people, I point at the experience which shatters this: you are already the infinite expanse of existence itself, you have created your own limitations through deep rooted beliefs which have come in your very childhood, before even your first memory. Now you understand this desire to be more than you seem to be fully, this is the most beautiful moment life can possibly offer. I tell you, bringing yourself utterly into the present moment, bliss is not an achievement here, it is simply a by-product of resonating with life itself, having life abundantly, soaking in so much that you are overflowing. We are taught greed is a sin, but this greed for life itself is not sin provided you go on sharing it, sharing is the only way to grow it. It is the very doorway to the divine, now every moment there is a crucifixion and resurrection in your being, always everything is utterly fresh and new, always the bliss is renewed. I am not sure why you see it as something bad in this context, for it is exactly what is described in heaven, nirvana, moksha, but for some reason to call it directly what it is somehow is dirty for you? Simply look at life and see whether there is anything you do which is not at least intended to bring you happiness, there will be nothing. Perhaps you feel you are unworthy of it, or that it is impossible? I simply say your avoidance is more difficult... it takes energy to maintain the reality your beliefs have created. Coming into the here-now simply means to stop this process, letting go of all beliefs the ego can no longer exist. Free from desires which arise through wanting to make something more of your own fallacy, realizing you only ever desired your own truth, ego can no longer persist, it will simply fade of its own accord. When it finally burns out entirely - and it could remain for a time after letting go of desires - this is enlightenment, awakening, bodhi... simply coming into deep accord with Tao. I am not sure what you believe the purpose is if not this?