I think I see where G2G is coming from. Probably this is the way I always felt about it, though now I mean it even more broadly when I say "at least they are looking."
Become Jewish says Bishop is the article, but its an Anglican bishop and they get to speak their minds, I guess.
It reminds me of the time when Thomas said to me "Why not convert, if you feel so strongly?"
http://www.interfaith.org/forum/trinity-8565-8.html
Sometimes converting is worth it, just like joining the military can be worth it; but always weigh the costs first, not second. Generally the main problem with conversion is it always limits your possible friendships. Every time someone converts to anything the world gets to be slightly more of a lonely place. Unless of course everybody you know is converted, which makes the world a happy place except for you, who are forced to be lonely.
Threats, bribes and pleadings don't seem to work on G!d, so what is conversion except a school we place ourselves into with its rules, walls, friends, privileges and responsibilities? I really don't think G!d pays attention to what I sprinkle myself with or dunk myself in anymore. As a provisional Christian then, (Baptized into more than one school), I say what is better for the individual is to seek the good of others. This true 'Conversion' comes back with real results, not just membership cards. It will test your mettle, and you'll fail constantly which is better than succeeding at nothing.